The concept: Yodel is an online community and social fundraising platform that helps people prioritize positive changes in their own lives and make a difference in the lives of others. Based on the concept of crowdfunded challenges, Yodel connects individuals who have prioritized a personal challenge with charitable organizations. Yodelers create a personal profile, define their challenge, choose their charity, and share their accomplishments. They work through a goal-setting process with a virtual coach who helps them outline an achievable outcome. They support other Yodelers through the yodel button: a motivational tool that sends notifications through email and text message. Think of Yodelers on a mountain top, sharing their success and encouragement through song. That’s the vibe that moves people toward their goals!
We envision Yodel as a community of individuals completing challenges big and small. Yodel subscribers can access a supportive community of inspiring content and good-news stories. They can receive and administer pledges from their network within the community and outside of it through our seamless integration with other popular social networks, like Facebook, Twitter, and LinkedIn. They share their stories on their personal profile page and connect with other Yodelers to create a community of positive social change. Charitable organizations receive donations directly from Yodel.
You sign up. You define the change you'd like to make. You create your personal challenge. You choose a charity to align with. You take your challenge live and share your creation with the network. You document your progress (and cheer on the progress of others who inspire you).
Our target audience is people aged 30 - 55 who would like to manifest a positive personal change through a fun social network.