We are looking at launching a new accounting website for French IT freelances, with a very strong personality. Our main message is, "Accounting, WTF? Let us handle that".
As such, here are the requirements:
1 - The logo should illustrate a dinosaur, in an angry stance, only the head. This will be the company mascot.
2 - The audience of the company are IT freelances : they are mostly male, and love video games & talk about older video games. The theme of the design could be oriented in this area. (Robotized dinosaur? Pixel art? Eyes with red lasers?) Inspirations would be the Gon dinosaur from the Gon manga, and the Grimlock from Transformers.
3 - The dinosaur personality would be strong, fearsome, cold -- dealing with problems by breaking stuff. The Gon dinosaur from the Gon manga & Grimlock from Transformers would be good illustrations.
4 - We intend to reuse the dinosaur mascot in various places of the website, in others customized positions/moods/... (which would be extra work we would contract later on via 1-1 projet with the winner) -- an example of a company reusing their mascot would be MailChimp.com, which reuse their chimp mascot on several of their pages.
EDIT: (additions post launch)
- We intend to reuse the mascot in others customized positions in silly/humoristic situations, in which the mascot will keep its personality (strong, cold, fearsome, etc). E.g. it will be stuck in helpless positions -- representing the struggle to handle paperwork as a freelance; on the FAQ page it will be in a "WTF" stance.
- Switching to only asking for the head as a logo -- the body will be for the future illustration, and will use the proportions of the Gon dinosaur ( http://matiassoto.deviantart.com/ar…-244034517 )