We are a service based home-healthcare agency located in Ecuador. Our employees are nurses and care-givers who go into our client's homes to care for their health issues and help with daily living. Our clients will primarily be English speaking expats ("gringos") who live in our city of Cuenca, Ecuador. Our name, including the acronym "VIP", is generally understood by our Spanish speaking clients as well as in English--no translation needed.
We want to portray caring, trust, integrity, respect, and hope. We are targeting people who are recovering from surgery or illness (they need confidence and hope), the elderly, and adult children of those with end of life diseases such as Alzheimers, heart conditions, diabetes, etc.
Our logo should speak to the heart (not just a cold geometric design). We are looking for something that, while it is serious, is also hopeful and happy feeling. Maybe that can be portrayed with both design and color, but the logo should work in a single color as well. Also even though our company name is fairly long, it should continue to portray our brand when reduced down to business card size. Our domain name will simply be VIPCuenca.com.