WHO WE ARE AND WHAT WE STAND FOR
We are Kintsugi (KNTG). We are a street apparel brand focusing on men’s fashion, but also with the ability to produce unisex clothing.
We stand for the embracing of the flaws or imperfection in ourselves – Repair the broken and embrace it.
Kintsugi – The act of repairing with gold
Mushin – Concept of non-attachment, acceptance of change
Wabi Sabi – Growth is imperfect, impermanent and incomplete
5 ADJECTIVES THAT DESCRIBE OUR BRAND
Simple, Clean, Bold, Unique, Modern/Urban
THE FEELINGS WE WANT PEOPLE TO ASSOCIATE WITH US
Strength, Confidence, Self-Empowerment, Improvement
PRODUCTS WE PROVIDE AND OUR PRODUCT POINT OF DIFFERENCE
The products we provide are premium clothing apparel such as shirts, jackets, hoodies, sweat pants etc.
Our difference is premium clothing at an affordable price point.
OUR TARGET AUDIENCE / IDEAL CUSTOMER
Young adults into clean streetwear
Fashion, Street wear apparel
Spread the awareness of self embrace, and that starts with looking and feeling good in our apparel.
OUR BRAND VALUES
Consistent Improvement, Self – establishment. You are defined by your hardships.
OUR MAIN COMPETITORS (INDIRECT)
Country Road/French Connection, Tommy Hilfiger, Supreme, Super Dry
WHY ISN’T OUR EXISTING BRAND/IDENTITY WORKING OUT FOR US
Our current designs are too generic and not having a defined concept.
OUR SPECIFIC DO’S
• San serif
• abbreviation of kintsugi = KNTG
• Primary logo
• Mascot logo that represents our brand e.g. the nike tick, adidas three stripes
CONCEPTS/MASCOTS LOGO WE HAVE THOUGHT ABOUT
• Imperfect heart
• + / -
However, we encourage you to show us your take on our concepts of Kintsugi.
OUR SPECIFIC DON’TS
• Cursive font/writing
• Cringe designs
THE PRIMARY MESSAGE WE WANT TO CONVEY TO OUR CUSTOMERS
Embracing your past, flaws and imperfections. You are defined by your hardships. You do you.