The Indivisible Project is a registered 501c(4) nonprofit. Our mission is to cultivate and lift up a grassroots movement of local groups to defeat the Trump agenda, elect progressive leaders, and realize bold progressive policies.
Across the nation, over 5,800 local groups (at least 2 in every congressional district) are using the Indivisible Guide to hold their members of Congress accountable.
It's critical that the logo would work for us (nationally), as well as be customizable for one of the 5,800 groups across the country. Primarily our current audience are women over 40, but we're trying to appeal to millennials and traditionally underrepresented populations.
It should have some sense of traditional Americana nostalgia. We love the old WPA posters, and have considered working torches (statue of liberty), fists, stars/stripes, eagles, or other recognizable elements into the design. It's important it feel humanized and not too geometric. We also really want a mark, and not just a text treatment on the name "Indivisible."