Design a logo will change the way we treat diabetes

V Dex

Freedom from Diabetes

At Vdex Diabetes, we set out to find a better way to take care of diabetes patients. We believe that Afrezza is not only superior to traditional insulin, it should be the only medication to consider if you’re diabetic or pre-diabetic. Our patients can safely maintain average HbA1c levels significantly below 6.5. Diabetes is the most prevalent disease on the planet, and Vdex is here to make the world a healthier place.

V Dex is a licensed distributor with clinics in LA (and soon to be all over) where licensed physicians treat patients with the Afrezza Insulin Inhaler. The best alternative to diabetes drugs and the dreaded insulin shot which is synthetic insulin. Afrezza uses bio-insulin, so the body accepts it as it's own. We believe Afrezza is the only choice in treating pre-diabetics and diabetics, and V Dex is the place to get it.

I've attached some preliminary logo designs, and the bosses comments below.

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From the boss:

None of the designs did much for me. The best was the second, but it needs work. I generally like your minimalist approach, but these designs carry it farther than I'd prefer. I think the design should convey strength, credibility, integrity, competence, and a touch of technology or some sense of being on the cutting edge. I don't know how to turn those words into a design, but that's your area of strength.

further thoughts: I think we can build on #2 (red "V" in blue outline and "DEX" in blue box). Perhaps the V can be stronger. I like the "Freedom from Diabetes" tag. I like the box. Something's still missing...

I think the colors look a little weak too.