GENERAL DESCRIPTION: We are a ladies-only gym which caters to women and their unique desires, needs and insecurities. See our current websites at customfitbynicki.com that we are rebranding to Pink Gym at pinkgym.com (which is why we need a new logo). It is a traditional gym layout with weight room, cardio area and group class rooms.
ESSENCE OF BRAND: We provide a fun, chic and very welcoming gym environment that women love which removes as many of the intimidation factors that women have with gyms as possible, such as men gawking at them, not knowing how to use gym equipment and not knowing how to exercise effectively to get results, as well as practical and effective nutrition strategies for dramatic and sustainable results.
We also incorporate and leverage cutting-edge technology. We have a group heart rate training system that displays everyone's heart rate info on big screen TVs (like OrangeTheory).
We have a virtual trainer app that guides you perfectly and easily through perfect workouts that are inexpensive and can be done whenever and wherever, unlike in-person personal training.
We plan to soon offer virtual classes on a large screen TV that can be used anytime 24/7.
We are reimagining the design and layout of the gym to take these and other ways of making women feel comfortable to come to the gym and workout to new, innovative levels. For instance, we plan to have full-featured, private studio exercise rooms within the gym for those who want complete privacy.
COLORS: The gym's color scheme is a mix of pink carpet and black rubber flooring and pink walls. The weight machines are white with black padding. The cardio equipment area has pink walls with charcoal colored carpet with pink and grey cardio equipment.
TAGLINES: One tagline we have is "Fabulously Feminine. Contemporarily Chic. Perfectly Pink."
FUTURE EXPANSION PLANS: We are currently a single location gym in a small town which is a small, proof of concept gym, but we are trying to develop our brand into a national chain of much larger gyms in bigger cities. So we have an ambitious, large-scale vision and expansion plan.