I am an independent watchmaker who uses a combination of mechanical and aesthetic design to create watches that are simple (but not simplistic), elegant, timeless, and unconventional. I need a logo that can communicate these themes.
I'm looking for a combination logo, with the name of the company (Lepine) centered below a picture/symbol icon. I'm open to lots of ideas as far as the icon, but I tend to prefer geometric designs over more organic ones. The icon can be pretty much anything you want: an abstract symbol, a structure, a geometric pattern, an animal, the Earth; I don't have much input in this regard yet, so be creative! I'm sure I'll be able to see what I like and don't like as submissions come in. Incorporating some symbolism and/or connection to larger themes (time, perspective, etc.) would be a plus.
The icon and text should be able to be used separately from each other, instead of having a combined name & picture logo.
I'll leave the color selection up to your expert taste. If I end up liking a particular color scheme over another, I'll let you know. Just make sure that if the logo is multicolored (which is fine for online use) that it can also work as a single color; it'll be printed on a watch face as a single color, and/or will be engraved into a watch case.
Please interpret this brief as you see fit. I trust your creativity and will try to communicate what I like and don't like as well as I can as the contest goes on. I'm looking forward to working with you!
As designs have come in, I've figured out some things I'm looking for:
- I'm leaning towards a serif font for the text
- If you're going to incorporate a monogram for the icon, just use "L" instead of something like "LP"
- My watches don't tell time traditionally; they don't have hands like most watches do. So don't try to incorporate hands into the icon, if that's something you're going for.