Want to make sure the logo can shrink down for small packaging.
Be creative - we want to stand out in the marijuana space - our customers are younger and design concious. we are about life, soul, health, modern. Please AVOID using the marijuana leaf, as it is mentioned above this brand is a medicine and we don't want people to associate the brand with any negative uses of marijuana. Our product will be packaged like other pharmaceutical medicines.
Please read and look the files uploaded to the references section. It is very important to read it to be able to understand our brand.
Goal: To have a quality medicinal product! We don’t want our products marketed at both young adult stoners and medical marijuana patients; We want our identity to be No. 1 in the medical corner. Otherwise we feel there will a level of disconnection and disingenuousness that will alienate both groups and therefore we will bypass the chance of growing a sum of passionate, loyal customers that feel lost and misunderstood. Quality over quantity!
Creative: The logo needs to represent a strong brand that stands out of the current marijuana market.
Our product is primarily for MEDICAL use. People who will buy our product will need to feel confortable buying / using it (quality, tested, pure, organic etc.). We do not want our customers feel uncomfortable having the products in their homes (not to seem taboo). We want our customers to know they are buying quality medicines, which is organic and healthy to use. Our products will be packaged like other quality branded medicines, creams, gel caps, oils etc. Logo needs to represent Tahnee – being a cancer patient, cannabis use was to improve quality of life and heal.
Colors: Colors associated with life, joy and health, quality of life
Key words: Love, life, purpose, health, joy, and soul.
Image can include:
- Woman (Tahnee herself as silhouette, Newman’s own, Tahnee’s Face)
- smiling, holding hands,
- a symbol of life / health, beauty
- birds / butterflies, dragonflies (beauty)
The logo must work on small packaging as well. Color combinations may change depending on what the product is required for.