This logo will be for a dental office located in Wellesley, MA. Our dental office emphasizes personalized patient care and comfort in a relaxing and inviting environment. A large part of our patient pool is aged 50+. However, we would like to target more families, particularly women in the mid 30-50's age.
A bit of background on the town: Wellesley is a small town located just outside of Boston, and is well known for its excellent schools (Wellesley College is one of the top universities in the country), quaint atmosphere, and friendly people. The town is affluent, with highly educated residents.
The logo should be fairly modern, clean and simplistic. I do not want too many small details to the logo, it should be easily translatable to outdoor signage. Despite the name of the practice, I do NOT want any images of "hills" or "mountains" in the logo. The logo should also not rely too heavily on the concept of a "tooth or molar", as many local dentists already use this. I would like a logo that represents safety and reliability while giving the distinct impression of a warm, welcoming, approachable dental office.