I am looking for a logo design for my travel blog. I have had it for a while, but now I am rebranding with new name.
New name: Brainy Backpackers
Tagline: small footprints – big difference
The blog focuses on sustainable/responsible travel. As I find the name catchy and easy to remember, I would like a logo that is catchy and easy to remember with it. It is important that it resonates to sustainable and responsible travel, though. It needs to give you a positive feeling of something good and inspire to travel better and more sustainably/responsibly. The logo will be used for print on t-skirts etc in the future, so I want it to be catchy enough to have people wanting to wear the logo.
It could also be created so that image and text can be shown both together and separately if the association and feeling of the brand is still there
The blog needs a facelift and I want the new brand with new name to be part of this. I like nature more than cities, and will probably mostly write about nature destinations, that might be something to consider while designing a logo for my brand. I also like cartoon illustrations if you manage to give it a professional yet catchy feel to it. I have given some ideas of what kind of cartoon illustrations I like. The actual illustrations are not necessarily what I want but hopefully it will help your imagination (example: suitcase is obviously not what I am looking for as for Brainy Backpackers, but it might give you some ideas to play around with).
You can look at the existing blog at https://packupandwander.com to see what I blog about so far.
I have created a Pinterest board with some ideas but no strict guidelines, please get creative. The more unique the better. https://www.pinterest.es/linnsh2/lo…spiration/
I want the logo to be Professional yet familiar and catchy at the same time. It needs to be something that people remember and that has to do with the brand.
I need the logo to be easy to use on social media and business cards as well, so it shouldn’t be too detailed as it would make it hard to read.
I have some ideas of what could be in the logo, not all of it at once of course, that would be too much, but to give you some ideas, this is what I think (however, if you have other ideas be creative).
You could play with footprints and draw actual footprints (barefoot) in the logo somehow. Maybe even use them in the actual word "footprints" of the tagline.
You could insert a globe or a map, this could go together with the footprints or any of the beneath.
You could play with the B's in Brainy and Backpackers to create a recognizable branding icon.
You could insert a female backpacker in the logo somehow.
You could insert an animal. However, it is important that the feel to it remains sustainable/responsible travel.
I don’t have a specific font I know but I would like either a handwritten cursive font type ( something similar to Playlist Script) that is easy to read or an easy to read but not mechanic font of only capital letters. Maybe play between the two for name vs. tagline?
What I would like, though, is a Font I can use for other text in the blog as well so I get the overall style clean.
I use strong colors in my photography, so I need a logo that goes well with that. Please look at my site to see what would fit. https://packupandwander.com As I want a clean yet catchy logo maybe not too many colors as it would make it messy. NOT pink. However, get creative and whatever you think fits we can look at it together at the end.