The most important thing is that this logo is UNIQUE. Try to be different than everyone else (completely different text styles are now encouraged).
It should not be easily replicable in Photoshop.
The design should be relatively complex - looking for cursive/calligraphy designs
Also, keep in mind it is not an "angry" brand but more of a focused, wild, competitive brand
I like the idea (though not a must) of having the text and emblem connected. As if the text connects to an object related to a savage and passionate lifestyle (could be a smirk, lion, cool geometric shape, etc.)
Text with a separate emblem is also fine, though least preferred.
When people see the logo, they should immediately know what the brand is about.
The logo shouldn't be too tall height wise as it will be placed in the header section of a website.
It should be something that looks as good on a website as it does on a shirt or hat.
This is a fierce brand for mainstream people who party but, they're also very passionate business people, students, athletes, etc.
Basically, highly motivated and passionate people who are part of the mainstream US culture.
Think of the audience targeted by clothing brands like Supreme, Hypebeast, Bade, etc. These are people "mainstream."
However, the logo should be rather different.
Some words to describe the brand:
Unisex (applies mainly 60% to men and 40% to women as well.)
Should be simple but unique. Minimalistic but powerful. Serious but with personality.
It's going to be used for a website and clothing, so just plain black could be good (unless you think there's better color(s) to use - open to any sort of abstraction)
Feel free to be creative with this. We'd like an actual text logo and an emblem/character/symbol made as well if possible and relevant.
We like designs of the universe (with galaxies, for example, but not too space-related (if at all, not required just an idea)) Carbon fiber is also cool.
Generally, we prefer thicker text over thin text (open to variations.)
Also, this shouldn't be a logo that can be created simply in photoshop with a font and icon. This (for the most part) should be made from scratch and 99% your unique, creative work.
You can create anything, and feel free to ask as many questions as you'd like - we like questions!
Thanks for taking the time to design this for us, and we look forward to working with you!