SpineZone is an innovative program whose goal is to treat neck and low back pain with strengthening of the core. Its uniqueness comes #1 - with its use of specialized, scientifically tested equipment to efficiently strengthen the core, #2 – integration of the trainers with medical specialists (including spine surgeon) to allow patients to discuss all possible treatment options and pick the best one for their condition. #3 – connections with other patients with similar conditions to give patient confidence that they are choosing the treatment that is best for them.
SpineZone’s goal is to revolutionize spine care by focusing on empowerment of the patient through re-awakening their core spinal muscles and giving them confidence in their own body’s ability to heal; we thus offer an alternative to more invasive, expensive, and unpredictable spine treatments.
SpineZone is NOT a yoga-type company and does not want a logo that conjures yoga or uses an ‘S’ as its sole/predominate symbol. It is integrated into modern western medical care but informed by the holistic benefit of strengthening, knowledge of one’s condition, and group reinforcement.
Target Market: Primary - Patients suffering from back pain. Secondary - Primary Care doctors and medical groups who treat these neck/back patients. Tertiary - Potential investors or others who want to open their own SpineZone.