Our name and logo incorporate Tucker the yellow lab. He was my dog and has been the face of the business until he died this year. The logo currently includes a photo of him but we have been recommended to vectorize that photo for logo purposes. I would like to explore this, but I must emphasize that the vectorized version needs to look just like him - it cannot look too cartoonish or silly. When I look at it, I should be able to instantly recognize Tucker. The attached photo is black and white, but his tongue could be pinkish. I would like to keep glints in his eyes, and I would think his body should have texture, not just one big flat design. But I am open to suggestion.
The logo should be flexible so we can fit it into various spaces. For example, in the banner of our website, it goes photo, then text to the right. In other uses it might be that the photo is above the text. We have a very large area in the front of our building for signage, and it could be that Tucker Pup's Pet Resort is all on one line, although it seems like this would de-emphasize the Tucker Pup's name. I have never incorporated a lockup between photo and text but am open to this.
I would prefer a transparent background, not a color behind the logo, as we need to be able to apply it to different backgrounds such as t-shirt designs, our website, etc.
Hopefully it goes without saying that the only words in the logo should be the name Tucker Pup's Pet Resort. No services or lines of business should be in the logo. One reason for this is that it will look too busy. Another is that we will have multiple locations and each will have different services. Further, the services could change over time.
- 3D backlit sign in our lobby, and another on the front of our building.
- Staff shirts
- Large signs for event marketing
For the font, I want it to be classy but nothing with script or cursive. We are trying to be upscale and professional, but not project an overly fancy look. Our first message is that we are a really nice place - not a silly, stodgy, or whimsical place as you might expect from a business working with dogs.
I have liked a look with Tucker Pup's on one line, then Pet Resort below it, similar to Hilton Hotels and Resorts. I am open to suggestion, but this is an appealing look to me.
Our corporate colors include navy blue as the primary color, accented with white and silver. I'm not trying to incorporate other new primary colors such as teal or something similar.
The photo of Tucker that I have preferred is the one with both feet sticking out, as they show his entire body and he looks very welcoming, especially because when customers come in, this is the way he would look. Having said that, I have attached a second version in case you feel this should be used. This is closer up but doesn't include his feet. Both photos were taken at a professional photo shoot and given the white background are probably the best ones of him. There are others of him on our website, in the About Us section.
Our website is at http://www.tuckerpups.com. The header at the top of each page is a lighter blue than navy. I would be interested to hear any ideas for how the banner might be reconfigured to incorporate the new logo. The lighter blue color could change if you have better ideas that still stick to our theme.