We want our logo to reflect the values of our clinic: confidential,
non-judgmental, accurate, safe, and caring. The logo should be easy
recognize and read from a distance so our patients can easily find us
when driving to our center (the symbol can be subtle and abstract but
the lettering needs to be clear). The logo should also look good in a
single flat color for those times when we need to save on printing
costs. We want the logo to maintain it's integrity when colors are
reversed or when printed small (we don't want any fine lines that
get lost). We want the logo to reflect our location in the Midwestern
United States (we don't want the Asian spa look). We want the logo to
be feminine without being frilly (no lace, flowers, hearts, or
Please note: We don't want anything related to pregnancy in our logo
as most of the women coming to us don't want to be pregnant.
Update: We don't want any figures of women in our logo or anything
that appears to be cross shaped. Also, we're liking sans serif
typefaces. We like to see round, feminine lines.
Please submit design that reflect the clean simplicity of the sample
Please read through the project discussion before creating a logo so
your design reflects where we're at in the conversation.
Update: We're really liking designs that have a high class elegant
feel. Think Gucci and Coco Chanel.