-HERRENSTOLZ is retailer for bespoke garments and acessories.
We`re a startup since three years and want to expand soon. The people know us as a men`s garment maker, but we want also to be a name for men`s accessories and as the special gentlman outfitting company.
We deliver high quality in craftmanship and fabrics, but on fair and affordable prices. We want to be the Nr.1 alternative for the mainstream brands like Hugo Boss, Ralph Lauren etc.
as well an alternative to the established luxoury men`s outfitter like Brioni or Kiton. Our style goes strongly in the direction of the British company "Hackett"
-The word HERRENSTOLZ is a funny mix of the word "HERREN" which means "Gentleman" and "Stolz" which means "Pride". It should symbolize that our customers are "Proud Gentleman" after purchasing and wearing our garments.
-80% of our business are men`s bespoke suits`s and shirts, while the last 20% is for accessories and woman made to measure suits.
-Our garments are individually customized and tailored to our clients body measurements. Our clients can choose from a huge range of fabrics and styles. 35% of our garment sale is with business wear, 45% for formal events like weddings and black tie events while the last 20% are upscaled garments for casual- and sportive-festive occassions.
-Our most important garments sales is selected in 3 sections / three kind of clients:
1.Step is the "Value for money" section which are bespoke suits between 500 - 1000€; the suits are mostly sold with fabrics from our own brand "HERRENSTOLZ".
Targetgroups are young gentleman between 18-45, first time customers, cost-consciously businessman or people that prefer to have an alternative to the mainstream "of the rack" brands like Hugo Boss, Tomy Hilfiger etc..
2.Section is business wear and exclusive suits between 1000 - 3500 €, most of the suits are made with fabrics here from luxourious Italian and British Brands like Loro Piana, Ariston, Holland&Sherry, Scabal etc.
The targetgroup here are established businesman or suit conisieurs between 30-60 years. They like exclusivity, perfect fit and have a high aproach on quality and craftmanship.
The 3. Section are our grooms to be, businessman, celebrities and well earning people that need formal- and evening wear for special events or wedding suits. The average suit sales here is between 1500-5000 €. Target group for this people is between 28-60.
-Our Accessories consists of the typical men`s outfitting products like ties, bowties, cufflinks, pokcetsquares, suspender braces, cufflinks, etc. The accessories are all sold as our own brand "HERRENSTOLZ", but with a high approach on quality and craftmanship.
We want to work for now with http://www.wix.com.
-Please make all designs for templates on http://www.wix.com.
-If the new website based on wix is successfull we`re also interested in creating a longer businesspartnership with the winner of this competition.
-The headers on the website should focus on our bespoke products, the production and making of our suits and products, price overview, our accessories and/or a webshop (this is allready part of our WIX premium package) to sell the accessories. Also the typical parts like "find us", "contact", "impressum" etc.
And important: An apointment sceduler!
-At some of the "websites we like" in your information pool, you will find English and US based bespoke tailors, where you can get plenty of ideas about our business. From the menus of them you can get plenty of ideas for our website.
-Website need to be in 2 languages. For the Design it is enough to make it for one language (english is fine) only, but with a "button" or "option" to change into the other language, which will be German.