Who we are:
We are group of naturopathic physicians who specialize in psychiatry and we are looking for a logo that will represent our professional organization, the Psychiatric Association of Naturopathic Physicians. We often refer to our organization in short as the PsychANP, and we would like to see designs that use both that and the full name of our organization. We aspire to provide other naturopathic physicians, who want to practice in this area, with education, guidance, and ultimately board certification. The members of our organization are experts in the area of mental health and natural medicine.
Our main audience is other naturopathic physicians and students, which are predominately female and are generally between the ages of 23 and 65. However, our target market is going to be the newer doctors between the ages of 28 and 40. The general public is not our target audience but the public eye is important to us.
Professionalism is tantamount because this will also represent us to the professional associations of other physicians (MD, DO), psychologists, therapists, etc. Your biggest challenge will be coming up with a visual interpretation piecing together the natural with mental health or psychiatry in a way that is professional. Any kind of natural imagery blended with mind or mind body medicine.
For more about our vision and mission statement, please see our website: http://www.psychanp.org
Elements we want the logo to have:
-Natural tuscan earthy tones (green, yellow, orange, brown, purple), warm colors
-Nature or organic-based images like leaves, trees, roots, herbs.
-Images related to collaboration/cooperation
-Images related to wholeness
-Images related to mental health
-Images representing hope
-Leaves, trees, roots, herbs
-Creative use of the Psych icon
-Could include a face or person (but not a brain image)
Elements we don’t want the logo to have:
-No brain images
-No fluorescent colors
-Not too many colors
-No black or very dark colors
-No clip-art type medical images, stereotypical images