The new logo will need to fit in that "family" of logos that we already use (see uploaded examples) and use the same colors, but you are welcome to use a new font if you want, as long as it fits in with the others.
Here are a few other notes:
- Create two versions: 1 with tagline, and 1 without. The tagline is "Home And Lifetime Option" (what HALO stands for). He suggested maybe bolding or otherwise emphasizing the first letter of each to make sure it is clear that is what forms the HALO acronym.
- Incorporate "TM" for trademark in upper right corner somewhere like the other logos
- Include the words "Magnesphere HALO". Probably Magnesphere would be above HALO with a smaller font so HALO stands out.
- Would like to visually incorporate the magnetic ring look of the other logos, but more in the position of a halo. If you can find a way to capture the essence of both the magnetic ring and the halo in one I think you will have nailed it.