We are looking for a modern, clean and minimal logo that is relevant to our mission and name.
We would prefer for the logo to relate to at least one of the following themes: unity, community and Africa. Since the logo will be used in many different colors, color choice is not important and isn't something we'll be focusing on.
Another idea that we're interested in is using one of the two Adinkra symbols related to unity/community in some way (especially Funtumfunafu Denkyemfunafu). We have attached both of them under References. If they are used, we would of course prefer for them to be stylized in a way that makes them unique to our brand. This also applies to any use of the shape/outline of the African continent.
We would prefer to have a symbol in addition to text so that we can alternate between the two or use them at the same time. We are planning to use the logo text on the watch face and the logo symbol on the back of the watch, but there are times where we may swap the placement or even use both at the same time. Either way, we would like both the logo and the symbol to be unique to our brand.
Since the watch faces won’t be very large, the logo should look good regardless of its size and shouldn’t have too many fine details that would be hard to see if the logo is very small.
We want customers to view our brand as:
- gender neutral
We want our brand to make customers feel:
- emotionally invested