You Kids Today - Creative Brief
You Kids Today is a combination of video podcast (the "show") and blog (to host all the other media and interactions) that will deliver short segments and articles about the incredible changes in digital media and entertainment over the past 20 years - with first-person accounts, anecdotes and observations from the folks on the front lines.
Digital Media + Adam Carolla + The History Channel + Social Media
Fun, irreverent, how it really went down, "you won't believe this", stories, rants, interviews, interaction and Q&A.
If you're not careful, you might learn something.
Stories from folks who were out in front catching all the arrows (and have a few in their back as well)
Not press, not TechCrunch, not Edutainment, not pundits, not network news
15-40 male & female. From the young tech-savvy and curious, to the old farts like me who want to relive and remember some of the innovations.
Launch podcast and brand in Q1 2013.
Do the podcast in "Seasons" to allow for cyclical production/marketing, as this will be test marketed with limited budget and personnel.
Create a "package" to shop around for sponsorships and distributors.
Establish social media touchpoints for the brand to maintain engagement with audience between seasons and promote forthcoming shows and events.
Longer-term, create a portal for matching experts with the curious. Mentor-matching.
Where and How the Logo Will Be Used
- Web - on the main website, and various social media touch points like YouTube, Twitter, Facebook, Instagram, etc.
- Video: full-screen and in "bug" format for corners and lower-thirds
The logo will ideally be legible and recognizable in smaller, square format for bugs, icons and avatar images.