When designing our logo, consider these factors:
• The two disaster scenarios that we are likely to encounter in our area are earthquakes and wildfires. Other disasters (floods, tornados, tsunami, etc.) are much less likely. Both of these scenarios are equally important—our logo cannot be focused on either fire or earthquake but should imply we are focused on both possibilities or disaster preparation overall.
• Our logo should help people quickly identify that we are involved with disaster preparation. We’d like to see a bright warning color like orange or red. No pastels or light colors.
• Our current logo (see our website below) is too house-focused and people often think we are a real estate related organization.
• Our logo will be used on our website and in print media, including handouts and brochures, window decals and promotional items we giveaway, like flashlights of gas turnoff wrenches.
• Our logo will need to be simple and compelling and reproduce well when used in a fairly small size.
• Attributes that describe our organization: dependability, experience, team orientation, enthusiasm, stability, attention to detail
• We want our brand image to evoke competency, passion, stability trust, focus, agility, efficiency, speed, and durability.
• We may add a short tag line to the logo so there should be a logical way for the new logo to accommodate this.
• Simpler is better; don’t make this too complicated.
• Images should not be derivative of any existing logo or business
You can learn more about us at our current website: http://www.cerpp.org
Here are the websites for the towns we represent and the local fire department: