Nice and simple design. If it's possible for the outline to look like a pregnant woman from one angle and a person carrying a baby in a sling from another, that would be good.
The product is about education and empowerment. The product comes from quite an alternative type of perspective, so not the normal medicalised ideology where women 'do as they are told' by doctors. This is about women taking ownership of their birth experience, being encouraged to trust their instincts, for example, by wearing their baby in a sling.
The market is affluent, and high end, but approachable and accessible.
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