Voici comment marketing lgma a commencé son expérience création de logo
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Local Government Professionals, Australia NSW
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We are the leading local government association in NSW Australia that supports the development of council managers and staff and the continuous improvement of the local government sector.
We are a membership association comprised of over 700 managers and staff working in councils throughout NSW.
We are the collective voice of local government professionals and have a leading role in shaping the direction and future of NSW local government through our advocacy work.
We are a learning and knowledge hub. We support the professional growth of council managers and staff through a range of learning and development activities, programmes, courses and information resources.
We exist for local government and the people who work in councils (not the elected officials - mayors or councillors)
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Our association has been around for a long time and historically we are known as Local Government Managers Australia (LGMA) NSW. We are refreshing our identity to update our image and show that we are evolving and keeping up with the changing times. Thus, we need a logo for our new name Local Government Professionals Australia, NSW. We want people to stop thinking that we are just for managers. We want people to know that we are for everyone who works in local government and has career aspirations.
Traditionally, we have been seen as an exclusive club for older male General Managers. In the recent years, we underwent overall modernization, including having a more diverse membership (more women). We are hoping to target the younger professionals with this name change. However, we do not want to alienate those who have been members and supported our association throughout the years.
See attached color palette. Current logo uses dark corporate blue. We want the new logo to have a brighter blue that will complement the blue used for our two sub brands: Local Government Institute for Learning and Leadership and EConnect. Logos of both sub brands attached.
DO NOT USE LGPA ACRONYM IN THE LOGO DESIGN. Use only the full name of the association.
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