Substantial resources from the public, private and nonprofit sectors will be dedicated to putting this logo within view of all 300 million Americans, but we can be pretty sure that it will be seen by at least the 15 million Americans who are involved regularly in preserving the over 1 million historic sites that have been identified as worthy of preservation by this legislation. See the Act at http://www.cr.nps.gov/local-law/FHP…Prsrvt.pdf
Another piece of legislation--the National Wilderness Act--was signed 50 years ago this year (two years before the Preservation Act) so the commemoration of that legislation is already underway. Some of the logos we have uploaded as examples are from that effort. You can see their effort here: http://www.wilderness50th.org/
We will provide regular and detailed feedback on your work. We welcome your creativity and your questions. Here is some additional background information about the National Historic Preservation Act (NHPA) and the Anniversary:
October 16, 2016 will mark the 50th anniversary of NHPA being signed into law by President Lyndon Johnson in 1966. The anniversary (hereinafter “Preservation50”) provides a rousing opportunity to celebrate the Act’s valuable impacts in communities nationwide, to energize, unify and grow the preservation movement, and to advance long-sought public policy goals. The framers of the Act, with input from the Nation’s mayors, asserted that “the historical and cultural foundations of the Nation should be preserved as a living part of our community life and development in order to give a sense of orientation to the American people,” and that “the preservation of this irreplaceable heritage is in the public interest so that its vital legacy of cultural, educational, aesthetic, inspirational, economic, and energy benefits will be maintained and enriched for future generations of Americans.”
According to the National Trust for Historic Preservation, there are 15 million local preservationists in the United States who are engaged in preservation-related activities daily but who are not yet “in the tent.” Of course, there are millions more Americans whose interest in preservation could be piqued with sophisticated outreach efforts. We have the opportunity to speak to all of these stakeholders powerfully through Preservation50.
NHPA has been vital to instituting a preservation ethic across the nation. It energized grassroots and existing institutions and ultimately triggered billions in private investment. It dramatically improved the way local, state and federal agencies work in and with their communities. Hundreds of thousands of historic places that otherwise would have been lost forever have been saved and revitalized. Historic resources have continued to play vital roles in the fabric of American cities, towns, and countryside. From ordinary daily life to communities’ grand plans for economic and social development, historic preservation makes America a better place.
Historic preservation is the critical ingredient time and again in successful urban development. Today, it is needed now more than ever, in an ever-urbanizing world whose best templates for walkable, sustainable cities are based on neighborhoods and downtowns built before the invention of the automobile. Those cities’ greatest legacies, moreover, may be old buildings, for—far more than is commonly recognized—the greenest buildings are the ones that have already been built. At the same time, historic preservation linked to heritage tourism, outdoor recreation, and natural resource conservation can also be a valuable tool for rural development and economic revitalization on a regional scale.
The full significance of the NHPA, however, is still not fully appreciated by many public officials, business interests, or the majority of American citizens. Its importance and legacy to the country, its enduring relevance, and its potential to help build the future of our nation deserve greater recognition. More specifically and directly, the NHPA and its achievements, implementing programs, resulting public-private partnerships, and legacy may be scrutinized when the Historic Preservation Fund is up for Congressional reauthorization in Fiscal Year 2015.
The anniversary celebration should manifest in activity at the national, state, and local scales, engaging a broad array of stakeholders in new ways. The celebration should generate thought leadership for the next 50 years of preservation as well as galvanize a new and diverse generation of preservationists to help carry the torch. It should demonstrate to policy-makers broad-based support for preservation among their constituencies and the ability of leading organizations within the movement to coalesce issue support. The celebration is at its core an investment in the sustainability and growth of the preservation movement, while taking full advantage of the opportunity to showcase America’s heritage across the country.