We are creating a streetwear / urban clothing company. Our name is ALMA , and we like to see ourselves as a Tribe. We want to make every one that wears our clothes feel like we’re somehow connected, and part of a tribe of chosen people. Like a privilege. The symbol reminds all of us that we belong somewhere.
We are looking for something monochromatic with two components: the lettering, and the symbol. They need to act together, and also separately.
The symbol is the representation of the tribe. We want it to look good on white on top of black, and vice versa.
We will create all of our products based on the logo, which is the center piece. It needs to look amazing on a simple black tshirt (just the symbol or just the lettering).
Although it’s streetwear, we are not looking for something extremely “cliche” hip hop looking, mainly graffiti and such. We want something as minimalist as possible and contemporary.