We are reinventing the dog collar and leash category! GloDog is a new brand that will be launched in the US in early 2016. GloDog is an illuminated LED dog collar and dog leash that will help owners and their dogs stay safe and visible while they enjoy walks in the early morning, early evening or night.
Our goal is to get an amazing logo but also begin a relationship with a designer so that after this project they can do the remaining design work on packaging, web, social, etc. Contest is guaranteed and will be blind.
See below the concept for this new product.
Glow in the Dark LED Dog Collar and Dog Leash
Do you ever lose sight of your dog at night? Do you ever worry about your four legged friend not being visible by vehicles, cyclists or walkers in the early morning or evening?
Introducing GloDog, the new Glow in the Dark LED Dog Collar and Leash. With the GloDog collar and leash you can be confident you and your dog will always be visible and safer during any early morning, early evening or night time activity. With GloDog you can also easily see your dog in the yard at night.
- Powered by an efficient 100,000 hour LED inner core that is visible up to 1,000 feet away
- A reflective strip adds additional safety by providing passive reflectivity
- Made of highly durable nylon material and a comfortable neoprene inner padding.
- Available in blue, green, yellow and pink colors
- Lighting has 3 settings. Glow, blinking, off.
The target audience for this brand is very broad - US households that own a dog. Importantly, it is for pet parents who love and care for their dogs and treat them as part of the family. We want to remove any worry of them and their pets being visible at night.