Live Like a Socialite (LLAS)
What is it: This is a mindset shift for the woman who is in a rut. It includes a website, blog, and ebook series designed to show women how to benefit from the socialite world without actually being a socialite. The book and website will provide practical advice of how to access the elite world and reap its benefits. There are five tenants of LLAS: presence, fashion, entertaining, philanthropy, & travel
What is the purpose: Are you curious to see what it is like on the other side? Have you ever watched Real Housewives and wondered what it would be like to be able to have that life? Many women have, but they feel as if they need to be young, rich, beautiful to even attempt that life. I wrote LLAS because I believe that every woman should have the opportunity to live like a socialite at least once – even if it is to say that you HATE it. Experiencing this world is something that is not really that difficult to do. I straddle two worlds - my regular life as a working professional and my part-time socialite life. I dip my foot into this world, because of its benefits and access. I am not a fashionista. I am not a model. I don’t live in LA or NYC. I am an average woman who figured out how to maneuver this world just to take advantage of some of the things in it. Sometimes, it’s frivolous (I want to walk the red carpet or see the inside of a yacht). Sometimes it’s much bigger (I need donors to help start a foundation or I need access to the head of the top elementary schools). It is possible for the average everyday woman to connect with socialites and enter this world as if she’s been there the whole time. It is possible without a lot of money and without already knowing the right people. It is an amazing world full of glamour, beauty, influence, power, and pampering. If you could be part of this world for the benefits of it and you could do it once in a while without spending all of your savings, why not?
Who is it for: Women who have a desire to experience the finer parts of life, but have no real desire (or opportunity) to join this world permanently.
Specifically, who is the target: Her name is Sheila. She is 35 and educated. To date, she is the most successful in her family, but would consider herself in a rut. She is married with children. As an escape, she watches reality shows like Real Housewives of Beverly Hills. She wonders what it would be like to have Lisa Vanderpump’s life – even if only for one night. But, it seems like an unattainable dream. She feels she lacks the money, beauty, youth, and/or energy to ever achieve that. She also feels a little guilty because she’s so used to putting her family first. Still, it would be amazing to be able to see what it is like to live like a socialite – even if only one time.
LLAS Look & Feel: This website and book should tap into a feeling of our innate desire to be pampered and spoiled from time to time. It should almost feel like a (non)guilty pleasure. From the moment they enter the website, I want every person to feel like their moment as a socialite has just begun. It should feel like a private, exclusive society that they have a right to join. I want it to feel classic, glamorous, indulgent, beautiful, and completely aspirational. The feeling I think of is Audrey Hepburn in “Breakfast at Tiffany’s”.