Design Brief Cancer Support WA Logo
Cancer Support Association of Western Australia Inc. is a cancer charity in Perth, Western Australia established in 1986 providing support services such as counselling, support groups and information to people with cancer. The organisation has been known as CSA and in its history has had 4 different logos reflecting different evolutions of the organisation, with the two most recent being a representation of the lotus flower. In this latest evolution the organisation is now to be known as Cancer Support WA.
Cancer Support WA has recently expanded and changed direction and requires rebranding, starting with a new logo. The new logo is to capture the essence of the organisation and the new direction which comprises the support services the organisation has always offered, and also a new suite of wellness and lifestyle programs which empower individuals with cancer to participate more fully in their return to health.
Cancer Support WA has always been a spiritual organisation, but the focus now is on gaining mainstream acceptance of the wellness methodology and the integrative wellness approach to cancer care.
Symbolism: The logo is to reflect the innate spirituality and soulfulness of the organisation, while integrating clean modern lines to present a professional image. The image is to convey, hope, positivity, wellbeing and vibrant health and also a sense of strength, stability and longevity.
Image to integrate: white lotus with strong, soft, clean lines
Colours to integrate: 7 colours of the rainbow each symbolising the 7 chakras (energy centres) within every human.
The organisation’s current website and stationery are also to be completely redesigned following completion of the logo. The logo is NOT to take direction from the current website.