Our Branding focuses on women without children, but some of these women who choose to adopt children in need may also be coupled/married with a man. The woman who are looking to adopt have been very successful in their careers OR they were not able to give birth on their own or they waited to long to get married and it didn't happen and how they have decided that they want a child. Think of American actresses who are now going around the world adopting children from 3 world countries.
So logo needs to be able to speak to men as well as women--but 90% focused on the female population and only 10% towards men. The demographic is sophisticated, upscale, educated and in a position to get involved with a group like this. Many women are professionals and can afford to adopt a child in a part of Africa or Cambodia. The children we're looking to adopt are from very poor countries where their lives will not allow them to thrive and be exposed to the advantages of being adopted into loving homes--often by single women.
Looking for an easily recognizable logo that elicits international attention and and which evokes a compelling emotive response.
Demographic: Women 35-60, with some men involved as well; Well educated, middle to upper middle class, Big humanitarian hearts. These are people who want to do the right thing, make a difference in their own lives and the lives of these children.
The logo has to communicate heart, hope, connection, what it means to adopt, love, possibility, motherhood.
Organization is called: Childless Mothers Adopt
Slogan that follows is: Embracing Children in Need (We don't need that the logo but good for you to know that it is present on email campaigns and letter head)