AeRO stands for 'Alternative Exchange in Romania' and is a new equities market for start-ups and small and medium companies. The market is created and managed by the Bucharest Stock Exchange (BVB) located in Bucharest, Romania.
AeRO represents an alternative way for companies to raise necessary capital for development as well as future growth. AeRO market targets young, dynamic and innovative companies with a large growth potential that are searching for alternative ways of raising the capital. The purpose behind the creation of AeRO was to match these companies with investors who are willing to contribute to financing the next Romanian growth story. Thus, the logo has to target 2 types of audiences - firstly the entrepreneurs and their companies that will become listed on the market, such as start-ups and SMEs that are rather innovative and that want to grow big (think the next Facebooks, big ideas with a huge potential etc). On the other hand, the logo has to also appeal to potential investors who will want to invest their money in these companies.
Your creativity in executing this design is very much welcome! It is important though that the logo is balanced and does not promise immediate financial gains gains. Also, the association with air (=aero) is not necessarily correct however it remains an option if well argued and executed.
Please note that the e in 'AeRO' has to be in small caps (lower case) and A and RO have to be upper-case.
We prefer to avoid using of red, pink, violet colours - they appear too aggressive. Orange on the other hand is welcome, for example used in conjunction with e.g. blue, green, grey etc. Also please make sure that each design should be firstly presented on a plain white background. Variations are welcome but we will always have to see how the logo looks on a plain paper sheet. Thank you!
At the end of each day (GMT+2) we will give feedback to designs submitted on the given day, together with our comments on how to adjust them in case we see potential. Good luck!