1) Mandatory: I want the text of Excel At Life to include the trademark symbol: ®. It has been trademarked in the US.
2) The logo needs to work well as a website header and on small mobile devices in our Android apps and mobile website.
3) I want the logo to convey excelling at life. It should have a sense of striving to improve oneself and being the best that one can be.
4) I like simple, memorable logos that convey a concept or feeling and where the mark and text can be used separately. For example: Nike, Pepsi, Walmart
5) The mark should look good as a button or icon.
Although the website desperately needs to be redesigned, it can give you an idea of Excel At Life and the content provided. If you look at the website, keep in mind that we plan to redesign it to fit the new logo so don't try to fit the logo to it. http://www.excelatlife.com
An easy way to look at our apps if you don't have an Android device is to view the test drive version on Amazon.com: search the Amazon app store for "Excel At Life" and you will find the apps.