With the name: Broadbank is the main word... Brokers can be smaller -
we want the emphasis to be on Broadbank :)
Although we are a mortgage broker - our business is in buying houses
(this is what the client gets out of working with us... so some
symbolism of that could be a good way to go, although we aren't set on
Target Market: Women 30+, intelligent, with high ambition in life and
a love of property and investing. (+ avid investors & first home
buyers, noting I cater for personal loans & commercial finance.
Brand: The brand needs to portray trust and intelligence, we are a
company that believes in the relationship and in honesty and
integrity. It also needs to have a fun twist and some personality to
it. We look after the little guys and will work to save people money.
Additional Info: Not to be included in the logo, but just for your
knowledge when designing - the brand will have a mascot of a tortoise
to help deliver our brand message so keep that in mind through your