The coming together of both Scottish and Nepali concepts is something we would like to be incorporated within the design of the logo. We also like the idea of using the 'M' and 'Y' within part of the logo.
Attached to this brief is a rough sketch* of one idea we would be interested in seeing developed further. This design includes the thistle to represent Scotland and the snow-capped mountains to represent Nepal's Himalayan mountains. Within this design, both the letters ‘M’ and ‘Y’ have also been incorporated.
That said, any new and original ideas expressing the above concepts would be more than welcome. The most important thing is for us to settle upon a striking, identifiable, and easily replicable logo that we can build our brand around.
Our preferred colour is a deep purple that we think will look fantastic in real life thread. We’d be happy to consider entries that are either based around a ‘badge’ format (something that could be easily produced as a rucksack patch) or a more free-form design.
We’re running this as a guaranteed contest, so one of the designs will definitely be selected as a winner.
*Please note that within the uploaded sketch, although the text surrounding the badge design reads Mac & Yak Trading Company Est. 2016, we would prefer not to have this text included. Rather if text is being added to the logo design we would prefer one of the following:
Mac & Yak
Mac & Yak Est. 2016
Mac & Yak Sustainable Trading Practice
Mac & Yak Sustainable Trading Practice Est. 2016
Please also note that the colour of the writing in the sketch is brighter than we are looking for. We are keen to explore deep purples (similar but not necessarily the exact same as the colour of the purple thistle/mountain image) and potential blues/teals.
We are keen to see the use of light, delicate and flowing lines (such as shown in the purple thistle/mountain sketch below), rather than thick, bold and angular lines. We feel that this will be more fitting for our brand that is selling delicate cashmere pashminas.
We would also be keen to see a submission that further develops the idea shown in the purple thistle and mountain sketch that we have included below.