Specializing in the international experiential and adventure travel industry, I work collaboratively with start-ups, small businesses and non-profits around the world to create and implement innovative, effective marketing plans. Depending on the needs of my clients, I work as advisor, problem solver, project manager, researcher, and/or educator. My clients share my passion for sustainability (environmental and social responsibility), exploration, education, and are committed to contributing positively to the planet through their efforts. I’ve had the pleasure of working with tour operators, accommodations, eco-heritage farm, artists and wellness centres which are simultaneously integrating such causes as wildlife and environmental conservation, cultural and historic preservation, cross-cultural exchange, community building, and spiritual enrichment. A very inspiring bunch, and I look forward to promoting many more likeminded initiatives! I offer assistance and expertise in the following areas:
Company brand & brand strategy
Market & demographic research
Product lifecycle strategy, positioning & development
Partner & vendor development
Communications (copy writing/editing, travel writing, message development)
Media design (photography & video)
Website development (design, optimization, user experience)
Online advertising (PPC)
Search Engine Optimization (SEO)
Social media optimization
Note: I'm working on accruing a list of freelancers/sub-contractors who specialize in a specific area of marketing (ie, SEO, graphic design, etc.), in order to better service my clients.
Background on the name, Anura:
Anura is the Order for frogs.
* Frogs represent transformation of the positive kind
* Frogs represent good luck
* Frogs represent forward movement, since they cannot move backward
* They signify happiness, success in your profession, and true friends
* Frogs signify cleansing, rebirth, abundance and ancient wisdom
--> Important: I would like the logo to convey: Evolution, progress, advancement, growth, energy and movement.