Brand Name: Whey Industries
Brand Tagline: where quality matters
Industry: Sports Nutrition Supplement Brand (Bodybuilding/Fitness) to improve performance.
Main products: Sports Nutrition supplements like Whey Protein, Pre-workouts, Mass Gainer, Fat Burner
Inspired brands: Stark Industries, Cellucor, Optimum Nutrition, BPI Sports, MusclePharm..
Minimalist with minimal essence of industrial/raw touches. Don’t overdo the industrial/raw.
The brand name should be embedded in the logo for branding purposes.
It needs to convey the characters of STRENGTH, CONFIDENCE, ENERGY, POWER,TECHONOLOGY and that the cutting edge brand is backed by R&D and Technologies. It should look professional and matured. There’s no room for colorful cartoons, or playful fun.
Impact on Customer ‘feelings’:
When seen by people, the brand logo should stimulate feelings that this is a trusted brand, backed by sound R&D with top notch manufacturing facility.
Metaphor: It’s like when you look at the ‘Stark Industries’ logo in the Iron Man movie. It instantly conveys the message and ‘feelings’ that they are the most powerful, impactful and also the largest weapon manufacturer with the latest innovation in the market.
Fitness enthusiasts, Bodybuilders, Athletes
Age 18 and above
Color and font choice:
Some of the good color combinations:-
-Grey and black (It’s just an idea. There is no restriction limitation on the color).
Color combination: Grey wording with black background or Grey background with black wording.
-Gold and black (It’s just an idea. There is no restriction or limitation on the color)
-Any other color combination that you think that will suit the brand direction.
The font design is the one of the most important aspect in this logo as the logo should be embedded with the brand name just like ‘Stark industries’.
It should be clean, but has a touch of sophistication.