Re 'primal': We don’t want anything that talks too literally to the paleolithic era, so please don’t use cavemen, wooly mammoths, dinosaurs or spears. :)
We would like the logo to speak to the more natural, real, raw and foundational meaning of ‘primal’.
Re 'happiness': We DO want to include something that suggests happiness.
We don’t want too literal an interpretation of ‘happiness’, e.g. a smiley face, however we could explore a more subtle inclusion of a smile-like curve within the logo.
An image of the sun could combine primal/natural and happiness well but the challenge would be to do it in a way that doesn’t look too childish or tacky.
Other ideas are: birds, leaves, a feather, or a tree.
Nothing flower power, hippy or 'new age' please. :) It needs to have a clean, simple look.
Whilst we don’t want to include a slogan in the logo, these are some of our draft taglines:
Reclaim your innate happiness and awaken to your true nature.
Awaken to your true nature, transcend conditioning and reclaim your primal happiness.
Awaken, connect, thrive.