The New Adornment aims to become the ultimate online destination for the sale of contemporary jewellery made by independent designer-makers or put another way The New Adornment aims to celebrate creativity in the world of contemporary jewellery.
It will be a unique space in which to explore the finest examples in design and craftsmanship
made by the industries most exciting and talented contemporary makers. Non-precious, precious and semi-precious materials will be shown by both established and up and coming makers. We are particularly keen on seeking out those whose practice draws on art, design and wearability in addition to adhering to our core values of excellence in creativity, craftsmanship, authenticity and originality.
By tapping into consumer demands and trends The New Adornment aims to deliver the work in new and engaging ways. How the jewellery looks, hows its made, who made it and why are given equal weight. We aim to provide an insight into the creative process and foster a deeper appreciation for the work on show.
Our relationship with makers is central to the success of the business. When working together we aim to build trust and loyalty through a collaborative and open approach. In sharing a passion for the creative and making process our company aims to take that to a wider audience.
30-50 years old
Interested in fashion, art and design
Works in creatives industries such as fashion, design, media and marketing
Fun, confident and bold
Don’t have children
Don’t mind buying expensive things online
Intelligent, smart, savvy
Women who shop for themselves
Same women would buy £600 handbag
Looking for unusual, bold, interesting jewellery
Not interested in stone or base metal, interested in the inspiration
Beautifully designed pieces that aren't trend-led
They’re interested in the designer and the story
They can get something unique, that they’re not going to see on another person
Women in the creative industries who socialise in a professional capacity several times a month and are looking to project a certain persona to potential or current clients.