Cocoon is a female underwear company selling high-quality products to support a good cause. Not only are our underwear ethically manufactured under fair trade conditions, we also partner with notable domestic charitable organizations to fund their causes through a portion of our sales.
For every box of underwear sold, a fixed dollar value is donated to various local women’s charitable organizations towards fighting against female injustice. Most of our partners strive to help/ support victims of rape and domestic abuse.
Our products feature very simple styling in 4 basic cuts. Our flagship product is a patented mild-contour daily female underwear that supports and shapes the user’s body.
We want to educate and inspire women of age 18-40 through our brand identity and hope to instill a sense of “conscious consumerism” within our target audience. We want to represent and reflect “what it means/ takes to be a woman”, and to align all women towards Hope, Beauty and Rebirth – symbols that our brand, “Cocoon” represents. As such, our logo should also reflect themes of mature femininity (nothing cutesy, pink and chic), comfort and beauty.