We'd like to give an image of reliability, but not too distant/formal
like old clinic or doctor's offices style. No very over used and
inflated images like head profiles, containing different things
(numbers, symbols, gears..) and the use of Psychology simbol ψ
No use of plants also. Please only use those symbols if you can
represents them in a new and fresh way.
We'd like to get across an idea of wellbeing,
closness to people, dynamism, innovation but not going too close to a
wellness center as we are a new Coopertive Company of psychological
services, created by young and dynamic professionists working as
An option should be to include in the logo an icon or a symbol or a
graphic element that represents what we're doing, maybe a minimal and
abstracted one. The icon should be located:
- on top of the written text, aligned in the middle
- before the written text
- or integrated in the InMente written text (like the
http://www.lovethesign.com logo, even if they're doing a different
activity the idea it's nice)
We'd like to use colors that represents wellbeing, relaxing, quiet,
but with a touch of dynamism.
We'd prefer not to use too classic or traditional serious fonts. We
like fonts that reproduce handwriting. Please use a font (both for
logo and pay-off) that should be easily read, even in smaller sizes.
Please try not to design the InMente "M" in a school way, we prefer
the M written in block letters style than the cursive basic one.