UPDATE: WE ARE KEEN TO LOOK AT USING ANIMALS WITH A LITTLE MORE 'EDGE' TO THEM TO DENOTE ADVENTURE/WILDNESS, SO LOGOS INCORPORATING TIGERS/LIONS/LEOPARDS ETC WOULD BE GREAT.
We had thought that a wild animal as our logo would be good but can't work out which one! A lot of our holidays will be in Africa so an African animal would work well but as we have holidays to S America and loads of other parts of the world we don't want the logo to associate only with Africa.
We would like something a little edgy and fun but don't want to put off clients 40-50 + as they are most likely the ones who have the budget to undertake these holidays. Ideally something fun or different rendered in a classic or retro way might appeal to both. Due to our marketing methods we also know we will get children and teenagers looking at the site so something family friendly but cool rather than cute.
We have been trying to think of an animal which communicates adventure or something unusual but not fear ie not a scorpion! Something a little unusual such as a warthog, anteater, sloth, meerkat, chameleon etc but has to be easily identifiable, potentially in silhouette.
See uploaded website design idea which will give you an idea of what we are selling and a style of logo which we quite like - the main problem is that a fish has no relevance to our brand and also it's similar to the Hot Tuna logo which we obviously can't rip off. There will be two sister sites, one hosting the TV clips (Wild World TV) and the other for the travel agency (Wild World Traveller) so the picture part of the logo needs to work for both. Note that the font, colour scheme and all aspects of the logo are all up for grabs - this was just a very quick initial idea. Also note the company name will either be Wild World Travel or Traveller just trying to sort out purchasing the web domain names which will determine which one we end up calling ourselves.