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The Corner Pocket's Craft Beer Emporium
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The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall with a higher-end customer base as a result of going smoke-free, renovating and focusing on its carefully curated craft beer selection (150+). The "Craft Beer Emporium" element was added by the owner, who is a former attorney and soon-to-be cicerone. The business is now focused on this re-branding, which should have very little reference to the past (The Corner Pocket) and an emphasis on the present/future (Craft Beer Emporium), but without abandoning the existing market presence. The "Craft Beer Emporium" is located within our downtown billiards hall; however, it is a separate, high-end space where we sell craft beer to go. The purpose of this separate retail space within the existing business is to bring in a different clientele: those who do not play pool or want to be at a busy bar. The Craft Beer Emporium will feature its own in-house cicerone (the owner) to educate customers about craft beer and to make intelligent recommendations. So, The Corner Pocket's Craft Beer Emporium is an extension of our existing business. We have the largest selection of craft beer for probably 50 miles; however, we have never advertised or marketed ourselves and are looking to use this new logo as part of our grand debut. The logo should be classy and clear with a design element that will be recognizable in time with appropriate marketing and advertising.
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Bars et boîtes de nuit
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Inspiration de design
For some additional ideas of what we are doing, take a look at our instagram: corner_pocket_pc and our facebook page, which you can locate on facebook by searching for The Corner Pocket (Panama City). Some example photos from each page is contained below; however, we are shifting our focus from being just a historic billiards hall to being the epicenter of NW Florida's craft beer scene.
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