In terms of the logo, I’ll be honest in saying that I’m not 100% sure what I’m looking for. So, feel free to take on some creative freedom. As far as coloring, use your imagination, but nothing too dark or bland. Thad Drive is for music creators, so I want it to have some color(s). For font type, I envision something more on the thicker side as opposed to thin lettering. As far as graphics to accompany the lettering, feel free to go wherever your imagination takes you in terms of music-themed options (i.e. music note(s), headphones, mic, pencil/pen, etc.). I’m also not opposed to you playing around with road/signage graphics if your creative vision moves you in that direction. Again, I’m not sure what exactly I’m looking for, but I’ll know it when I see it.
The products will be priced mid-range ($30 - $90) with maybe a couple of signature items over $100. So, I would like the logo to have a subtle measure of sophistication. It can be playful, but nothing too child-like. Creative, but not too busy. It is my hope that the Thad Drive brand will stand the test of time as it grows and evolves overtime, so I want to make sure that the brand doesn’t outgrow the logo, if that makes any sense. Most importantly, I want the logo to look really great on a t-shirt!
Lastly, although I’ve given a few guidelines for the logo, if your imagination takes you somewhere completely outside of the box, don’t be afraid to take a leap. My mind is very open, and you may show me something I hadn’t thought of!
Whomever's logo I end up choosing, I will likely want to discuss further work with you, one-on-one. Thad Drive is in its infancy, so I’m got plenty of ideas for t-shirts that I will need someone to help bring to life. My hope is to establish a long-term working relationship should I find your work creative enough. I’m excited. Thank you in advance for your efforts!