After discussion with Board members, the following items were unanimously considered important:
1. the logo should be modern and kept simple
2. our current logo is too busy, the new logo needs to be more simple and be visually appealing
3. something which represents the two countries would be good
4. green and blue was considered colours the Board members liked.
5. the logo does not necessarily need to incorporate flames, many Board members want to move away from the flames in the logo. we would welcome something more creative which symbolises regeneration or survival
6. the logo should represent the knowledge, healing, caring and expertise within the organisation membership
7. the organisation represents its members who are clinicians
8. we want it to be easily recognisable as ours
9. the logo will not be detracted from by printing in black and white
10. the Eco plan logo (in the examples) was recognised by several Board members as a good simple and aesthetically pleasing design
11. A stylised acronym/word mark was liked by many Board members
12. the pictorial mark was the other example identified as preferential, however these was no agreement at what the mark would be.
Other comments which maybe helpful but were not unanimous:
13. pictorial marks that were suggested include:
- the national emblems wattle and the fern
- a water droplet
- there was a preference by many Board members to avoid using flames
14. there is alot of sentiment and history attached to our old logo (circa 1976), so aspects of our past logo could be incorporated, however this does not guarantee a win
15. the slogan could sit underneath or be somehow attached/affiliated with the logo but not be a part of it. there is a feeling that the slogan (Care, Prevention, Research) would continue to make the new logo too busy.