Logo will be primarily used on IG, eBay, Grailed, and DePop selling platforms.
Our competitors are online sellers, selling vintage goods on platforms like Grailed, eBay, DePop, and Instagram. Instagram and DePop is where we will do the majority of our sales and posting of our items for sale.
Rise Wise (IG @risewise) is a design agency that i love. So is Land (IG@land). Hope that helps. I'm also a big fan of street art (e.g., Banksy, D*Face, Steven Harrington, Kaws, Shepard Fairey, Wes Lang) so any way to get those types of vibes in here would be amazing.
Lastly, the logo should be cool enough that you'd want to wear a shirt of it, that it can double as it's own clothing/streetwear brand. Please don't be so on-the-nose with the design/name. For example, every logo should NOT have a sun incorporated in it (but of course, it's ok if there are some that come in that incorporate it).
It could be interesting to see a juxtaposition of moody/dark imagery (e.g., grim reaper) with the word California/sunny. For mascots, one way in could be the use of the California grizzly bear as the mascot (since the bear is synonymous with California) but not just slap a bear on but manipulate the image so maybe some of his bones are showing/it looks a bit dark, evil (see d*face superman image reference above).