Two possible design elements we are interested using are an "arrow" or a cool shape as seen in the attached Glyphs page. We love neutral tones such as nude colors. The arrow represents: direction, travel, and balance. Eve represents the feminine side of our brand.
Ideally we are looking for two components to this logo: 1) A stand alone logo or symbol that does not include the word "Arrow and Eve". We would like to incorporate this into the sewn garment tags on the bikinis and on other marketing/packaging efforts within the business. 2) A font representative of our customer spelling the word "Arrow & Eve". Items 1) and 2) could be combined to create one full logo, but we would also like them to be usable in their own element too.
Additional notes: All of our bikinis are reversible, giving the customer the ability to change looks with one bikini. Our customers love to travel and explore and are balanced individuals. We want our brand to represent the fun side of their lives, since bikinis are typically only worn when someone chooses to have fun :)
See attachment with glyphs... we like the Explore and Transform glyph. The explorer represents our customer and the Transform represents the reversibility of our bikinis having a print on one side and solid color on the reverse that can both be worn.
Also in the attachment are our two brand archetypes that describe more of our brand personality