We want you to take our wordmark logo and add a character, a picture, an icon, a graphical element.
Our current logo has the wordmark and two black bars. We want to get rid of the black bars and add a character to the remaining wordmark.
Our greatest challenge is to communicate the combination of two seemingly well-known tools: sightseeing and multimedia. In this combination many people are not sure what it is that we exactly sell.
We want something, not complicated, to do with coach/bus, to do with film/video, to do with past/present/future.
Good: 2D as in the tiles in Windows Mobile 8.
Bad: 3D as in iPhone App icons.
It may be slightly caricature, funny, not serious, ironic.
video: Font > Droid Sans
Bustour: Font > Absara Sans Head OT
Tagline: Font > Droid Sans
Nice to Have:
Our company name is compounded videoBustour
The two words may be split by the character video -X- Bustour
Should Not Have:
Nothing that looks like App icons. No glass. No embossing.
Nothing corny: flames, sunset, film frames, film reels, globus, coat of arms, airplane, compass.
Nothing fixed to one city: No Brandenburg Gate, Eiffel Tower or Big Ben.