Would like the logo to be clean, clear and simple. Modern, classic or retro rather than traditional/old-fashioned in feel. Conveying trust, approachability, reflecting purpose of site too and also having some personality. It needs to communicate a level of professionalism and 'adult' - whilst Mini Jetters is about babies and children, the target audience is very much adults – not kids. No cutsey pastel pinks and blues or storks carrying babies in nappies please. The logo of the main competitor (in the UK at least) is very 'kiddie' and I would really like Mini Jetters to have a point of difference as to where and how it is pitched in this regard. So any drawn logo (sorry I am not familiar enough with the correct terminology) needs to be pitched at adults not kids (adult comic book Superman rather than Peppa Pig might be a way of describing it!).
Open to with or without graphic. If it includes a graphic, if it could be used in isolation from the name could be useful (thinking as an option for product use). And an option with/without the strap line too.
I have tried to select a number of different styles of logos from the 'Which designs do you like' brief page. Hopefully to show the types of styles I am opening to (rather than expressing indecision!). There is an attachment with quick notes of why I selected each one.
I have no fixed ideal of what the logo should be (other than not cutsey!). I have thought about something reflecting the hey-day of flying, the old 'Biggles' style flying/aviator cap and glasses, something using some sort of super hero idea - but ultimately I have a very open mind as I firmly believe you guys as the designers are the experts.
In terms of colours, I selected the designers choice first, but also blues and aquas, as I am more drawn to those type of colours (also purples, reds, pinks) than yellows, oranges and browns.
Please note: there is a BBC children's show called Go Jetters that is in no way connected to this venture. For obvious reasons the logos can not look similar.
And if you have any questions, or want to clarify anything, then please do shout. Many thanks