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Allo is an app that helps families access their local networks to support one another with child care exchanges, playdates, and neighborhood events and rebuild a greater sense of community in urban settings.
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Inspiration de design
I would like the brand to feel clean, fresh and modern, yet approachable. To achieve this, I've toyed with all lowercase letters when writing out allo. For font, I've found myself gravitating towards Century Gothic and other similar fonts. Nothing to childish or too girly. The target audience is mobile-saavy millennial moms (and dads), generally ages 27-45. It's important that it not feel tired or commercial or overdone or hipster. I've attached an example of the logo I've been using. I like that it both looks like a heart and two heads coming together. I also like that it could look like the two L's in the center of "allo" if written in all lowercase cursive (though not too swirly/girly). The A and O can also easily be made to look like a little girl with a side-ponytail (the A) and a little boy (the O). I obviously don't need to incorporate all of the elements, but I mention them to give you an idea of what I've been using, what I like, and what's inspired that. I'm not opposed to even just using a slightly revised version of the attached logo that I've been using - perhaps modified and without the color circle behind it. It'd be great it the logo could stand alone (without the word allo having to be in it), for use in various places (the app icon, for example). Please see my website, http://www.allocommunity.com for a sense of my general aesthetic and style.
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