I love the idea of a logo with a unisexual and 'in-flow' human being as the logo. I included the logo of the person dancing (in this link: https://www.evernote.com/shard/s182…cb29f1016)... I dont necessarily like the picture but the idea of representing someone in space.. perhaps someone in a position of feeling on ones path? tricky!
In the 1st instance, i would like the logo to embody what the target audience want to feel like: "On their path, in their truth and in flow"
In the 2nd instance I want it to embody the role of an enduring ally in the process of personal growth, regardless of their age. in other words "Once a human explorer, always a human explorer"
The deep purpose of the brand is to embody the belief that our biggest contribution to society is to invest in the journey of becoming who we are. In more 'deep' terms, its to grow in communion with the higher self within us and that this internal pursuit is paradoxically the biggest contribution we can make to building community. In this spirit, its primarily individual journey but has the long-term purpose of building connection/community.
Other important things:
- Human Explorer is not a non-profit. It is a for profit initiative in the long-run.
- On the spectrum of business-like and hippy-like its slightly closer to business like from the middle in professionalism while not being rigid ie. still being playful.
- It is a tangible brand, not wispy.
Have a look at our website http://www.humanexplorer.co.za
There is a font that I like there called EF Petras Script. I really love the font but I'm not tied to it.
I like the forest image on the site but I am not tied to it. I think it has the feeling I spoke about above "In the 1st instance".