Adjectives: High End, Swanky, Customized
IvyDog develops high end with top quality finishes and custom fashion apparel relating to individuals, non-profit organizations and social groups that have a defined mission, cause and/or ambitions for the future. IvyDog prides itself on its promotion of creative expression and positive identity building through group apparel. It is IvyDog's hope to raise awareness by supporting local non-profits and social organizations that possess an impactful/passionate message. We believe it is important to highlight your unique identity and equally believe it is just as important to connect with like-minded individuals that can identify and recognize that passion. IvyDog has confidence in the power of unity. The power to not only strengthen the community but to also strengthen oneself. Our hope is that whether an individual is alone or a part of a group, that IvyDog can be utilized to tell the unique story of their brand.
IvyDog seeks to support community and social organizations providing them with apparel design and a customization platform to highlight their mission and/or cause. By offering a more fashionable and unique experience rather than the average screen-printing and clothing provider, IvyDog is able to make a cumulative impact on the merchandising trends of social groups and non-profit organizations. By utilizing effective marketing strategies, we will be able to grow/increase sales and build visibility in the community, where individuals of said organizations reside. IvyDog welcomes any opportunity to partner with and support customers (both individual and groups) that align with its mission and values. We want to positively contribute to the growth of community organizations not only through our apparel and services, but by creating a strong B2C (Business to Consumer) channel
Our ideal customer is 21 to 55 and identifies as a member of a social or community organization or group. Customers are both single and married, male and female. They have a wide range of disposable incomes as well as hobbies and interests. Some are young adults in college or recently graduated, others are older professionals who have families and established careers, and some are retired and are active and still identify with their organization/group.
Since the demographics within the non-profit and social organization sectors are wide-ranging, IvyDog has an opportunity to capitalize on this very lucrative market. There are countless products targeting these demographics that can include letterman jackets and legacy pieces, to stylish layered tees. IvyDog’s main target are organizations who already spend hundreds and thousands of dollars on group apparel and are looking for newer, more creative ways to brand and highlight their organization.